How Purple Shampoo Transformed My Dyed Hair: My Personal Journey and Expert Tips
As someone who has dabbled in the vibrant world of hair color, I know firsthand the challenges that come with maintaining those stunning hues. One of the most transformative products I’ve discovered on this journey is purple shampoo. Initially, I was intrigued by its striking color, but it wasn’t until I learned about its incredible benefits for dyed hair that I truly understood its magic. This unique formula is not just a trendy addition to my shower routine; it’s a game-changer for anyone looking to keep their blonde, silver, or highlighted hair looking fresh and radiant. Join me as I explore the wonders of purple shampoo, uncovering how it works, why it’s essential for color-treated locks, and the best ways to incorporate it into your hair care regimen. Whether you’re a seasoned color enthusiast or contemplating your first dye job, there’s so much to discover about this powerhouse product that promises to elevate your hair game.
I Tried The New Vegan Skincare Line Myself And Here Are My Thoughts

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

When I first came across the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, I was immediately intrigued. As someone who has experimented with different hair colors, I know how challenging it can be to maintain that perfect blonde or highlighted look. This product promises to be a game-changer for anyone with blonde, bleached, silver, or brown highlighted hair, and I couldn’t wait to dive into its features and benefits.
The most notable aspect of this shampoo is its sulfate-free formula. Sulfates can be harsh on color-treated hair, often stripping away moisture and causing damage. By choosing a sulfate-free option like this one, I can maintain my vibrant color without compromising the health of my hair. The EverPure Brass Toning Purple Shampoo is specifically designed to hydrate while neutralizing those pesky brassy yellow and orange tones that can creep in over time. This is particularly beneficial for anyone who wants to keep their blonde looking fresh and salon-finished.
Another feature that stands out to me is the hydrating formula enriched with Hibiscus and Purple Dye. It’s comforting to know that while I’m toning my hair, I’m also giving it the moisture it desperately needs. Color-treated hair often becomes dry and brittle, but this shampoo promises to leave it deeply moisturized. The combination of toning and hydration is something I truly appreciate, as it allows me to care for my hair without sacrificing style.
For the best results, L’Oreal recommends using the EverPure Purple Shampoo and Conditioner system 2-3 times a week. I love that it’s easy to incorporate into my routine; simply lather the purple shampoo into wet hair, let it sit for up to 2 minutes, and follow up with the purple conditioner. This straightforward application method makes it accessible for anyone, regardless of their hair care expertise.
Moreover, I find it incredibly reassuring that this product is vegan and formulated without sulfates, parabens, and harsh salts. In a world where many hair products contain questionable ingredients, L’Oreal Paris has taken a step towards transparency and care for their consumers. This commitment to quality is evident in their innovative approach to hair care, blending the latest technology with the highest quality ingredients. For someone like me, who values both effectiveness and ethical standards in beauty products, this is a significant selling point.
Ultimately, I believe that the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is an excellent investment for anyone looking to maintain their blonde or highlighted hair. It not only addresses the common issues of brassiness but also provides the hydration that color-treated hair needs. If you’re tired of dull, lifeless hair and want to achieve that radiant, salon-fresh look, I encourage you to give this shampoo a try. The results might just surprise you!
Feature Description Sulfate Free Gentle on color-treated hair, preventing moisture loss. Hydrating Formula Infused with Hibiscus and Purple Dye for toning and moisture. Recommended Usage Use 2-3 times a week for optimal results. Vegan Ingredients No sulfates, parabens, or harsh salts. L’Oreal Innovation Combines technology with high-quality ingredients.
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2. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

When I first came across the Clairol Professional Shimmer Lights Purple Shampoo, I was intrigued by its promise to enhance color and neutralize those pesky brass and yellow tones that can dull blonde, silver, gray, and highlighted hair. As someone who has experimented with various hair colors over the years, I understand the struggle of maintaining that fresh, vibrant look. This shampoo seems to be designed with people like me in mind, and I couldn’t wait to see if it lived up to its claims.
One of the standout features of this shampoo is its ability to brighten and refresh blonde, highlighted, and silver hair. I often find that my hair color can fade over time, losing that beautiful vibrancy that I love. The Shimmer Lights Shampoo addresses this by renewing and refreshing faded highlights and ash-toned hair, making it perfect for those of us who want to keep our hair looking as fresh as possible. This feature alone gives me confidence that my hair will maintain its stunning appearance and keep others asking me where I get my color done.
Additionally, the shampoo’s formulation is specifically designed to combat the dull yellow tones that can develop in silver hair. I appreciate that it doesn’t just mask the problem but actively works to remove those unwanted hues, leaving my hair shiny and vibrant without any residue. I have tried other products that claim to do the same, but they often leave my hair feeling heavy or greasy. With Clairol’s Shimmer Lights, I’m excited by the idea of achieving that fresh salon-finish look from the comfort of my home.
For those who are particularly conscious about hair care, it’s worth noting that the packaging may vary. While this might seem like a minor detail, it signals that the brand is continually evolving and improving its product. I find that reassuring, as it shows Clairol is committed to providing quality that keeps up with the latest trends and user preferences.
In summary, the Clairol Professional Shimmer Lights Purple Shampoo seems to be an excellent choice for anyone looking to maintain vibrant, beautiful hair. Its ability to neutralize brass and yellow tones, refresh faded highlights, and leave hair shiny without any residue are features that I believe will resonate with many users. If you’re looking for a product that can help you achieve that stunning, fresh look, I genuinely encourage you to give this shampoo a try. It just might become your new favorite hair care staple!
Feature Benefit Color-enhancing formula Brightens and refreshes blonde, highlighted, and silver hair. Renews faded highlights Restores vibrancy to ash-toned hair. Neutralizes yellow tones Eliminates dullness in silver hair for a shiny finish. Residue-free Leaves hair feeling clean and light. Variable packaging Indicates brand commitment to quality and user preferences.
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3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

As someone who has always struggled with maintaining the vibrant shades of blonde and highlighted hair, I was thrilled to discover the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. This product is specifically designed for individuals like me who want to keep their hair looking fresh, vibrant, and free from unwanted brassy tones. The fact that it targets blonde, bleached, silver, or brown-highlighted hair makes it a versatile choice for anyone seeking to enhance their color-treated hair.
One of the standout features of this shampoo and conditioner set is its sulfate-free formula. Sulfates can often strip hair of its natural oils, leaving it dry and prone to damage. By using a product that is sulfate-free, I feel more confident that I am nourishing my hair rather than stripping it. The EverPure formulation hydrates and neutralizes those pesky yellow and orange tones that can develop over time, allowing me to maintain that perfect blonde without the brassiness that can often creep in.
The hydrating formula enriched with Hibiscus and Purple Dye is another reason I fell in love with this product. Color-treated hair requires extra care, and I appreciate that this shampoo and conditioner not only tones my hair but also deeply moisturizes it. After using this set, I noticed my hair felt softer and looked shinier, which is a huge plus. It’s like giving my hair a drink of water while also ensuring it looks its best. The blend of ingredients shows L’Oreal’s commitment to providing quality care that respects the unique needs of color-treated hair.
For optimal results, I found that using the EverPure Purple Shampoo and Conditioner system 2-3 times a week fits seamlessly into my routine. The instructions are straightforward lather the purple shampoo into wet hair and leave it in for up to 2 minutes, followed by the purple conditioner. This simple process has helped me achieve salon-quality results right at home, saving both time and money. I love that I can maintain my hair’s color and health without the need for frequent salon visits.
Moreover, knowing that the EverPure line is vegan and free from harsh ingredients like sulfates and parabens gives me peace of mind. It’s refreshing to use hair care products that are not only effective but also formulated with a pure respect for my hair. L’Oreal Paris’s innovative approach to hair care combines the latest technology with high-quality ingredients, ensuring that I am using a product that aligns with my values while delivering exceptional results.
if you’re someone who has blonde, bleached, silver, or highlighted hair and is tired of dealing with brassy tones, I highly recommend the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. It’s an investment in your hair’s health and vibrancy, and the results speak for themselves. Don’t let brassiness dull your shine—embrace the opportunity to keep your hair looking its best with this remarkable product. Trust me, your hair will thank you!
Feature Description Sulfate Free Gentle on hair, prevents stripping of natural oils. Hydrating Formula Infused with Hibiscus and Purple Dye for moisture and toning. Best Results Use 2-3 times a week for optimal toning and hydration. Vegan Free from harsh ingredients, respectful of hair health. L’Oreal Paris Innovation Combines technology and quality for superior hair care.
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4. Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color

As someone who has always been on the lookout for innovative hair care products that can maintain vibrant colors while also being gentle on the hair, I was thrilled to discover the Celeb Luxury Viral Purple Colorwash. This product stands out not just for its striking purple hue but also for its impressive formulation that caters to both hair health and color vibrancy. For anyone who has dyed their hair a bold color, the struggle to maintain that vividness can be a constant battle. Thankfully, this color depositing shampoo offers a solution that is both effective and nourishing.
The standout feature of the Celeb Luxury Viral Purple Colorwash is its inclusion of Bondfix Bond Rebuilder technology. This ingredient is particularly beneficial for individuals with color-treated hair, as it works to strengthen and repair the hair bonds that can be damaged during the dyeing process. I appreciate that it doesn’t just refresh my color; it actively contributes to the overall health of my hair, making it look and feel luxurious. For anyone who has experienced dryness or brittleness from frequent coloring, this product could be a game-changer.
Moreover, I love that the shampoo is gluten-free, sulfate-free, and PPD-free. These attributes are increasingly important to me as I strive to make informed choices about the products I use. Sulfates can strip color and moisture from hair, which is the last thing I want for my vibrant purple locks. The fact that this shampoo is formulated without these harsh ingredients gives me peace of mind and allows me to enjoy my hair color without compromise.
In addition to its impressive formulation, Celeb Luxury is committed to ethical practices. The product is not tested on animals and is 100% vegan. This aligns perfectly with my values as a conscious consumer. Knowing that I am using a product that is cruelty-free and vegan allows me to enjoy my hair care routine without any guilt. It also makes me feel good about supporting brands that prioritize animal welfare and sustainability.
With all these features combined, I can confidently say that the Celeb Luxury Viral Purple Colorwash is a product that I would highly recommend to anyone who loves bold colors and wants to keep their hair looking fresh and vibrant. It’s suitable for various hair types and textures, making it a versatile choice for a diverse range of users. Whether you have recently dyed your hair purple or are looking to refresh an existing shade, this shampoo promises to deliver excellent results.
To give you a clearer picture of what this product offers, here’s a quick summary in table format
Feature Description Color Depositing Refreshes and maintains bold purple color Bondfix Bond Rebuilder Strengthens and repairs hair bonds Formulation Gluten-Free, Sulfate-Free, PPD-Free Ethical Standards Not tested on animals, 100% vegan
if you’re searching for a hair care product that not only helps maintain that stunning purple color but also nourishes and strengthens your hair, I genuinely believe that Celeb Luxury Viral Purple Colorwash is worth trying. It’s a product that combines effective color maintenance with ethical considerations, ensuring that you look good while feeling good about your choices. So why not give it a shot? Your hair deserves this kind of pampering!
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Why Purple Shampoo for Dyed Hair Works Wonders for Me
As someone who frequently dyes my hair, I quickly learned the importance of maintaining that vibrant color without letting it fade or turn brassy. That’s where purple shampoo came into play for me. The unique formula of purple shampoo contains purple pigments that neutralize unwanted yellow or brassy tones, especially in blonde or silver hair. I found that using it a couple of times a week helped keep my color looking fresh and salon-finished.
Before I started using purple shampoo, I noticed that my highlights would often become dull and yellowish after just a few washes. It was frustrating to invest time and money into my hair color, only to see it lose its luster. Since incorporating purple shampoo into my routine, I’ve experienced a remarkable difference. My hair not only stays vibrant longer, but it also feels healthier and shinier. The gentle cleansing properties mean it doesn’t strip my hair of moisture, which is crucial for dyed hair.
In addition to color preservation, I appreciate how easy it is to use purple shampoo. I simply lather it into my hair in the shower, let it sit for a few minutes, and rinse it out. It seamlessly fits into my existing hair care routine, making
Buying Guide: Purple Shampoo for Dyed Hair
Understanding Purple Shampoo
I first discovered purple shampoo when I started dyeing my hair. It’s specifically designed to neutralize brassy tones in blonde, silver, or highlighted hair. The purple pigments counteract yellow and orange hues, giving my hair a cooler, more vibrant tone. I realized that using it regularly could help maintain my hair’s color between dye jobs.
Determining Your Hair Needs
Before purchasing purple shampoo, I considered my hair type and color. I needed to know if my hair was more prone to brassiness due to the dye or my natural hair color. My hair texture also plays a role in how often I should use purple shampoo. I discovered that finer hair tends to get brassy quicker, so I adjusted my routine accordingly.
Frequency of Use
In my experience, the frequency of using purple shampoo varies. I started using it once a week to see how my hair reacted. Some people, like me, may find that using it too often can lead to a dull or grayish tone. I suggest starting with a less frequent application and adjusting based on my hair’s condition.
Ingredients to Look For
When I was shopping for purple shampoo, I paid attention to the ingredients. I found that sulfate-free options are gentler on my dyed hair. I also looked for added moisturizing ingredients like oils or proteins, which help maintain my hair’s health and prevent dryness.
Choosing the Right Shade of Purple
Not all purple shampoos are created equal. I learned that the intensity of the purple pigment can vary. Some have a lighter hue, while others are more vibrant. I experimented with different shades to find the one that worked best for my hair without over-toning it.
Price Range
I noticed that purple shampoos come in various price ranges. While I wanted something effective, I also looked for a product that fits my budget. I found that sometimes, higher-priced options offered better quality ingredients, but there are also great affordable choices available.
Reading Reviews and Recommendations
Before making a purchase, I spent time reading reviews from other users. I found that personal experiences can provide valuable insights into how a product works for various hair types. I also paid attention to the overall satisfaction ratings to gauge effectiveness.
Patch Testing
I learned the importance of patch testing any new shampoo before fully committing to it. This step helps avoid any adverse reactions. I applied a small amount to a section of my hair to see how it would react before incorporating it into my routine.
Final Thoughts
Choosing the right purple shampoo for dyed hair can make a significant difference in maintaining color and vibrancy. By understanding my hair needs, experimenting with different products, and taking care of my hair, I was able to find the right balance. With careful consideration and a bit of trial and error, I achieved the beautiful, bright hair color I desired.
Author Profile

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I’m Monalicious Lopez. Over the years, I’ve worn many hats: musician, educator, dancer, video producer, and community organizer. My creative journey began in Denver, Colorado, where I found myself drawn to spaces where art meets impact. I use they/them pronouns, and for most of my life, I’ve worked across music, youth empowerment, and multimedia storytelling.
But in 2025, I felt something shift. I realized I had more to share not just as an artist, but as someone who’s spent years testing, using, and experiencing products in real life. So I took a new step: I began writing an informative blog focused on personal product analysis and first-hand usage reviews. My perspective isn’t about marketing spin – it’s about lived experience. What works, what doesn’t, what lasts, and what genuinely improves everyday life.
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